Skip to main content

Trent & Dove Housing

Services: Brand strategy and development/Creative campaigns/Employee engagement/Stakeholder & customer engagement

Highlighting success with film and photography

Trent & Dove Housing is a Staffordshire-based social housing provider and member of the Placeshapers network. To promote key elements of its work in the aftermath of the coronavirus pandemic, we were commissioned to make two films for both internal and external audiences.

Earning and Learning

This film followed the experiences of three Trent & Dove apprentices, showing how their work and studies had set them on strong career paths and prospects. It showcased the diversity of apprenticeships available and how the employer’s input dovetailed with that from colleges, government funding and other sources.

The film particularly highlighted the importance of people’s early workplace experiences – the welcome, mentoring and encouragement they receive from other colleagues. A resident who volunteers with one of the apprentices also featured. It was shown at staff conferences and other events to help people adjust their working patterns after the COVID lockdowns.

Friends Indeed 

This film told the story of how a member of Trent & Dove’s repairs team referred a customer to the newly established befriending and wellbeing scheme launched in conjunction with East Staffs BC ‘Let’s Beat Loneliness Together’ initiative. It brought together the people involved to talk about the benefits and show how the scheme rapidly grew and developed.

The lives of these people came together because of the way Trent & Dove Housing worked during the pandemic lockdowns of 2020 and 2021. Their experiences helped to create an entirely new service and partnership dedicated to tackling loneliness. For all of them – in different ways – it was life-changing.

The film was shown at the UK Housing Summit as part of the Extraordinary Stories project to showcase the positive work of social housing providers during the pandemic. It also helped the befriending scheme to be shortlisted for the UK Housing Awards Innovator of the Year award. For this, we also needed to secure high-quality still images, which told the story of the scheme and its impact – a task that was neatly accomplished by having a photographer accompany the film crew.

The film formed part of a £500,000 National Lottery bid by Support Staffordshire to grow this kind of service across the county. Trent & Dove also launched its Coffee Connect Wagon, which visits a different community each week to serve free drinks and create a focal point to bring people together. This has been very effective in attracting people who live alone and forging new connections between neighbours.