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Tap into the expertise of the team for clarity, insight and creativity to set your apart.

Nicola Winn

Interim chief executive and purposeful leadership expert

Company founder and owner. Nicola is a purposeful leader with substantial experience of business and marketing. She is also an active member of the Academy for Business Leaders, a non-executive director of Access Training and a trustee of the Shakespeare North Trust.

Michelle Hallmark

Interim managing director and behavioural scientist

Michelle is a behavioural scientist who blends her background in journalism and psychology to produce campaigns and communications that genuinely influence and inform.

David Bardell

Creative director and brand specialist

David leads our creative strategy work; developing original concepts and attention-grabbing design to build and project clients’ identities. He has 25 years’ experience in creative and strategic marketing for all kinds and sizes of brands: from VisitBritain to Vauxhall, and Maserati to Marston’s.

Ian Hembrow

Senior consultant

Ian has over 35 years’ experience in housing and community work. He is also a qualified features journalist, design sprint master and an associate with Plain Language Commission.

Kelly Field

Consultant

Kelly is an expert listener and communicator with more than 25 years’ experience of delivering award-winning communication and engagement strategies across private and public sector organisations.

Jacquie Anglin

Stakeholder perceptions and communications specialist

Jacquie is a strategic communications specialist with more than 30 years’ experience of the housing, health and local government sectors.

Val Hassall

Personal profiling and brand messaging strategist

Brand and messaging strategist with more than 17 years' experience of building and growing brands. Specialising in personal profiling for leaders to support corporate positioning and business growth.

Julie Kilburn

Senior designer

Graphic design expert Julie has around 20 years' agency experience, including designing content for international brands. A smart, enthusiastic and unflappable creative, she designs online and offline material for commercial and not-for-profit clients - adding value and effectiveness to brands, services and products.

Alison Clegg

Head of finance and operations

Responsible for all our financial and human resources, Alison keeps the company’s accounts, budgets, policies and practices up to date and in line with the law and best practices.

Helen New

Regeneration communications specialist and associate consultant

A housing and community regeneration specialist, Helen is experienced in designing and leading high-profile consultation and stakeholder campaigns.

Sanina Kaur

Associate copywriter

Sanina is a NCTJ and CIPR-qualified former journalist and public relations professional with over 20 years’ writing experience.