Midland Heart is a major regional housing organisation providing homes and services for more than 70,000 customers across 54 local authority areas. In response to the changes arising from the coronavirus pandemic, it launched a Smart Working project to prepare for a more digital and hybrid future.
The project became a key part of the corporate plan, aiming to create workspaces and systems that empowered everyone to perform their roles in the best possible way for themselves, colleagues and customers. From the outset, it was clear that quality, consistency and ease of communication was the key to successful change.
Midland Heart asked us to create a flexible, graphic campaign to promote Smart Working, covering everything from IT improvements to mental wellbeing, home-working guidance and environmental impact. We created designs and a visual language inspired by the polygon motifs already featured in the organisation’s brand, and the corporate plan colour scheme in a brushed style.
Using these shapes, we developed a suite of images to represent different aspects of the project, with a strong, futuristic feel to emphasise the future-facing nature of the transformation. With the core artwork, icons and graphic language in place, we applied the designs to a series of Smart Working Guides for staff.