Fit for our Future is a collaborative campaign to change the way housing providers think about and deliver aids and adaptations in people’s homes. Devised by inclusive design specialists, Invisible Creations, it aims to make sure that everyone has a home that’s suitable, safe and promotes dignity.
We helped the client and their manufacturing partner PRO-Care Ltd to shape, brand and launch the campaign, including:
The look and feel of the campaign identity reinforces its emphasis on the ‘agent of change’ principle – that the person or organisation responsible for making a change must also bear responsibility for the impact of that change. The design also highlights the rapid demographic changes driving the need for more inclusive and flexible home designs, and creative aids and adaptations.
Fit for our Future encourages housing providers, their partners and national and local government to approach these needs in a more proactive way, to make better use of homes, secure future efficiency and reduce the demand on health, social care and other services.