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ema consultancy

Services: Brand strategy and development/Creative campaigns/Design and digital/Strategic communications

A refreshed brand and visual identity to support growth

ema consultancy specialises in supporting organisations with pay and reward, recruitment, human resources, governance and organisational change. Like us, they have a particular profile and track record in the social housing and care sector.

The company appointed us to review their brand, in light of their growth and expanded offer developed over the preceding 15 years and ambitious plans for the future. The team was keen to keep the name and the reputation that came with it, but wanted a more contemporary visual identity to better reflect their services and professionalism.

ema consultancy is often commissioned by senior housing leaders, so it was important to reflect that expertise and capture their understanding and experience of working in the sector within the brand narrative.

Working closely with the client’s executive team, we developed a crisp, modern and friendly visual identity that projected the diversity of ema’s service and strong commitment to partnership. We then applied this to a new website, stationery, office signage, document templates, email footers and social media banners.

Southdown engaged ema for two projects during 2021: a senior pay, terms and conditions benchmarking exercise, and recruiting a new director. In selecting a consultancy agency, we sought recommendations from across our sector. The decision to go with ema was based on their speed of initial response, as well as their knowledge of the sector and existing database of comparable information.
Neil Blanchard, chief executive, Southdown Housing Association (ema consultancy client)

Alongside this project, ema appointed us as their sole public relations agency. We worked to develop the company’s tone of voice and devise a series of campaigns to reinforce its position as a trusted and credible agency playing an active role in addressing the most important business issues in its key markets. These included the #GetOnBoard initiative to improve diversity in governance and promoting a number of benchmark pay and reward surveys.

We received very positive feedback from ema about the impact of the new brand in helping them to secure a significant number of new clients and strengthen existing relationships.