These fundamentals require careful thought and expression, to make sure they reflect exactly what you’re about and have the active support of customers, staff, board members, funders and other stakeholders.
We’ve helped dozens of organisations to research, shape, draft, agree and produce their corporate plans, often starting with a blank page to engage a variety of views. The language, images and design used in a corporate plan needs to reinforce its message and do full justice to the organisation and its mission.
We take an iterative approach to crafting a new corporate or business plan – getting top-level sign-off on the underlying principles, messages and values before we move onto the detail. We also normally ask clients to approve an outline draft, which we then populate with the relevant content for each section. All this saves a lot of time in the long run and avoids major late changes or endless revisions.