Skip to main content

Livv Housing Group – website

Services: Brand strategy and development/Design and digital/Employee engagement
Back

Website and intranet design and development

As part of our project to rebrand Merseyside-based registered housing provider First Ark Group as Livv Housing Group, we designed, built and launched a completely new website and intranet. This involved condensing six previously separate sites into a single new home for the whole group, plus a simplified platform for employees with social media style functions to keep people up to date with everything across the business.

The client set clear objectives for the site, to:

  • boost company and brand awareness
  • increase customer engagement
  • build community profile
  • provide a secure and stable gateway for self-service options.

The Group’s new brand identity was signed off in mid-January 2020, from when we had just 11 weeks to complete the website. To meet this timeframe we compressed the scoping, specification, concepts, wireframes, design, development and testing stages to allow different aspects to run concurrently. This enabled us to take a modular approach to build and release the site in phases, which gave Livv the flexibility to amend the structure and functionality even as pages were being populated and tested.

Despite the unexpected impact pf the coronavirus pandemic, the Livv brand, website and intranet all went live right on schedule on 1 April 2020. The new site is strongly customer-facing with prominent and easy- to-use tools for all core services and support, including live chat. The client has total control over content and format via the WordPress content management system, for which we also offered staff coaching.

Our website and intranet now reflect us as an ambitious, forward-thinking organisation. We had lots of ideas and requirements for functionality and content, and your team really brought them to life. The feedback from stakeholders and customers has been really positive. I’m really grateful you were able to do it for us with such a tight timescale. Thank you all.
Léann Hearne, chief executive, Livv Housing Group

Feedback from users was very positive – residents said they liked the crisp, colourful design, clear navigation and simple, friendly messaging. The new site’s impact also showed up in a much-reduced bounce rate (down from 87.86% to 48.17%), pages viewed per session (up from 1.18 to 2.91) and the average time users spent per visit.

The improved intranet has helped Livv gain two national awards: HR Excellence Awards Best Employee Engagement Strategy 2020, and Highly Commended for Best Intranet in the Internal Communications and Engagement Awards 2021.