The ways that customers, partners and the public view a business are intrinsically linked to their views of its leaders. The style and behaviour of senior executives influences what others think and believe, how they act and whether they listen or engage. Individual profiles matter.
Clarifying the drivers and opinions of key players is increasingly important in a fast-changing world. Psychological safety has also become more valued in recent times – people need to be able to know what matters, speak up and be themselves.
In most sectors and markets there is now a clear link between purposeful business and success; new opportunities often arise from good connections and collaboration. So now more than ever it’s vital to profile people’s values, beliefs and views in a structured and systematic way.
We work intensively with organisations, teams and individuals to develop a business brand wheel, personal profile circle, brand story, elevator pitch and messaging framework plus tone of voice guidelines that focus on people’s unique strengths for maximum impact. Leadership profiling creates trust and helps clients achieve greater influence, more meaningful relationships and stronger growth potential.
We also support prominent professionals in achieving impact through high-profile roles with national and regional membership bodies, lobby groups and charities – for example, local chambers of commerce, the Chartered Institute of Housing and the National Housing Federation. This involves identifying the candidate’s strongest selling points and differentiating qualities, writing compelling profiles and supporting them through hustings, speeches and elections. Social media plays an increasingly crucial role in these settings, so we help applicants to sharpen their online presence and reach the audiences they seek to influence.
Personal awards and national honours are another growing part of our support to leaders. We research, draft and submit nominations for a wide range of individual industry prizes and to the Cabinet Office. Timing these right and making sure they’re supported by the best possible mix of evidence and endorsement are the keys to winning.
Organisations that have benefitted from this kind of support include Pal International, Widgit, Livv Housing Group, emh group, Poole Housing Partnership, Greatwell Homes, Futures Housing Group, Calico Group Trent & Dove Housing and whg.