Crisis communications – care home reputation management

Supporting with a care home closure

We recently supported an organisation with the closure of a care home for residents with dementia and mental health issues. The well-regarded property wasn’t financially viable and didn’t have the anticipated demand to justify the initial investment. We drafted a detailed communications plan and supported the client with messages for residents, next of kin, media, staff and stakeholders (including social media). As a result, media hits were kept to a minimum and the organisation’s reputation was kept intact, allowing them to focus on the job in hand.