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3C Consultants

Services: Brand strategy and development/Design and digital/Marketing

Sharper messages and marketing to win new business

3C is a leading independent technology and data consultancy, specialising in the UK’s social housing sector. The company’s products and services help housing providers to transform their business through digital technology, make better, data-driven decisions and get accurate insights to ensure compliance and plan with confidence.

The 3C team asked us to review and refine their marketing approach and materials to raise their profile and help them win new clients and contracts. We applied our tried and tested five-stage process, beginning with a workshop, telephone interviews and an online survey with colleagues and customers to tease out perceptions of 3C’s brand and personality.

We use the results from this discovery phase to develop a brand wheel and new positioning for the company, enabling it to define and articulate its offer more clearly across all media. Working with the in-house team, we produced a high-level marketing strategy, elevator pitch and messaging framework, plus content for the 3Cs website aligned to an update tone of voice.

With these elements agreed and in place, we created e-shot and social media templates, content for brochures and outlines for tenders, proposals and brochures.

Creative Bridge helped us to better understand and develop our products and services for social housing clients. Their knowledge and understanding of the sector was particularly valuable, and the work they did has enabled our whole team to collaborate and gain clarity on the services we offer, the outcomes and benefits we provide and how best to communicate all of this to customers in a consistent and compelling way. The Creative Bridge team was great to work with and responsive to any questions or requirements we had. We’ve been extremely pleased with the results, which have helped to put us on a firm platform for growth.
Colin Sales, chief executive, 3C Consultants