Branding
Your brand isn’t what you think it is; it’s what people say it is. We can create a new brand, redefine an existing one, articulate your brand story and clarify your brand architecture.
Brand strategy
Brilliant, lasting brands don’t happen by accident. They’re the product of deep thinking, careful research, good planning, solid engagement, smart creativity and robust strategy. We’ll help you accurately capture why, how, when and where to position the brand to greatest effect.
Brand architecture
From advice on how a new brand should fit within your existing architecture or a review to streamline brands that have grown organically, we’ll ensure your brand architecture is fit for the future, and has purpose.
Brand identity
The first job of a brand is to get you noticed. Then it must communicate why the customer should choose you. We’ll craft a name, logo, design and tone of voice to ensure you stand out and resonate with your targets, making you the natural choice.
Brand voice
It’s often not what you say, it’s the way that you say it that makes sure you get heard. We can help you define an authentic tone of voice and implement consistently across your communications.
Brand roll out
Creating a brand is just the beginning – success depends on a consistent, planned roll out from telling a compelling brand story, through to implementing an accurate email footer. We can support you through launch and help you to create a plan that grows your reputation further.
Perception surveys
Perception surveys are a valuable part of brand research and reveal how your customers and stakeholders think and feel about your business and your brand. They can help to form business strategy, improve insight and shape your future communications.