‘Craft’ has become one of the most used (and abused) words in contemporary product marketing. Senior Consultant Ian Hembrow considers what it means, and how businesses can best express their craft. You used to know where you were with ‘craft’. It summoned up mental images of dedicated artisans, perfecting their trade over decades of quiet, loving and patient application, in search of something unique and…
It’s World Smile Day today and we love nothing more than making people smile! Here are a few campaigns we’ve seen recently that really made us grin... Dove Of course we all smiled when we saw these lovely women strutting their stuff. What’s not to love about confidence and equality? We all love Clover Who doesn’t love a crumpet smothered in butter? Nothing makes people…
Internet security is a hot topic these days, as it seems a week doesn’t go by without another story of information being hacked and stolen. Most people know someone who has been affected by identity theft as it’s become a global cottage industry. According to the American non-profit agency, Privacy Rights Clearinghouse, almost a billion records have been breached since 2005. And those are just…
Here's some inspiration to get the creative juices flowing this Monday. Plastic fiver Now here’s a lovely idea. People all over the country are donating plastic fivers to charity. We love generous people as much as we love the Bank of England's new fiver website. Leaving Lauren Great campaign masterminded by transport communication geniuses. Check it out here. Alex’s letter to Obama Our hearts melted when we…
This month, many will start at a new school or a new job and it got me thinking. It turns out that beginning a new job isn’t all that different from the first day at a new school. Here’s five reasons why starting my job felt just like that first day at school: Sobbing Remember going back to your first day of school when you…
We love word play here at Creative Bridge. A witticism that relies heavily on the effect of playing with different levels of language. They are frequently used in commercial advertising as a rhetorical device, to create humour, attracting the reader’s attention and adding persuasive force to a message. Words are crucial in advertising, often outweighing visuals at times. Here’s a few examples for some creative inspiration on…
Managing Director of marketing and communications agency, Creative Bridge, talks about her new role at PM Training and why she places so much importance in offering opportunities to young people. A blog by Hannah Bellinger-Brown. Despite a hectic schedule I managed to pin down Nicola in the boardroom at Bittesby House, Creative Bridge HQ, to discuss her current projects. I’ve been an intern at Creative…
Undeniably witty and performed exclusively in public places like streets, shopping centres and parks; this week’s blog focuses on guerrilla marketing tactics that have significantly transformed the marketing arena. A method that thrives on original thinking, guerrilla marketing is the epitome of creativity and the reason it excites us is because the infrastructure for a campaign is already in the environment, you just have to…
Here at Creative Bridge we recognise and value the power of music to impact communications. It’s hard to get it right, however when you do – it’s spectacular. Once said by Daniel Jackson, CEO of Cord Worldwide, “Music is the unsung hero of advertising”. We certainly agree with you there Daniel. Here’s a few that we love. The power of love music We all love…
I was excited and apprehensive to join the team at Creative Bridge for a month. The fact that I was coming straight from Loughborough University having studied Communications and Media Studies eased my worries that I would not be completely out of my depth and make an idiot of myself on the first day. I was eager to make a good impression on the first…
