“You learn more from failure than success” is a gem of wisdom bandied around often. And it’s apt in communications, where pushing the boundaries too far can be an occupational hazard when trying to create a stand-out campaign. But this blog is dedicated to the “You should have known better” moments; to the ideas so obscene and absurd that they ought to have been nixed…
For this week's blog, we discover how a Lego obsession led to a career as a senior artworker... What’s an artworker? As an artworker, I usually get a design concept from one of our talented creatives and drive it to completion. I work on the fonts, graphics, images, colours and general layouts and create the artwork based on this. I work so closely with creatives that sometimes…
Today women around the world are marching, protesting, rallying and striking to draw attention to inequality. In many parts of the world, the struggle women face is still massive and this is a day when the world’s attention is on them: today is International Women’s Day. According to the official website, today we “celebrate the social, economic, cultural and political achievements of women”. While the…
Today women around the world are marching, protesting, rallying and striking to draw attention to inequality. In many parts of the world, the struggle women face is still massive and this is a day when the world’s attention is on them: today is International Women’s Day. According to the official website, today we “celebrate the social, economic, cultural and political achievements of women”. While the…
Our associate consultant, Ian Hembrow, has written a blog for the Chartered Institute of Housing exploring how social housing would be transformed if it operated as a start-up. Housing needs to come up with and plug in a completely new and different industrial model to transform its response to the UK’s chronic shortage of affordable homes... read more here.
It’s one of the most interesting questions to ask, and it cuts right to the heart of what makes us tick. It’s really hard to swerve or dismiss, and unless you are one of the luckiest, happiest people on the planet, it’s generally hard to say nothing. So, if you’re really interested in how someone is, or how their business is doing, asking them what…
How many online accounts do you have? Think about your email (work and private), social media, online banking, utilities, ecommerce sites including Amazon and eBay, PayPal, iTunes, Spotify and any other sites you frequent. It probably won’t surprise you to learn that we have on average 27 accounts. Now, how many passwords do you have? The subject of passwords is a bit of a sore…
For this weeks' blog we find out what kind of illustration inspires our very own in-house illustrator Jake Ward… Define illustration? Illustration is a way to inform, communicate and inspire using imagery, be it still or moving. It can stand alone as a statement or message, or it can accompany copy to complement and strengthen what is being said. In a full service agency, why’ve…
This week we delve into the mind of our senior project manager Alistair Henry and explore all things digital… Define digital? Digital is a strain of technology that has permeated almost every aspect of our lives - usually as an interface - to allow us to engage with each other or with the technology itself. In a full service agency, why’ve you chosen digital? I’ve…
Our deputy creative director, Robin Hill, hijacks this week’s Creative Sparks to review the most interesting new year rebrands. Or rather, the good, the bold and the hilarious. There’s always a perfect time for rebranding activity to launch, drop, be shared or go live and it’s no surprise that this happens most frequently during early January – a new year, a new start. I always…
