The landscape is changing The world we are operating is changing at an even faster pace than before. Geopolitical changes have caused a shift in policy. Technological innovation has sped up how we access information and given us ever more information at our fingertips. As people access products and services at phenomenal speeds, their opinions are formed at the almost the same rate. Their attitudes…
For any marketer, creative or agency bod, trying to understand the way brands behave should be something they think about constantly.... or at least I do anyway! This area of our industry absolutely fascinates me. I love it when brands get it right… but even more when they get it wrong. Why, I hear you ask? Not because it’s an opportunity to gloat, but rather…
A daring team of housing professionals will trade their desks for parachutes and jump 10,000ft to raise money for a brave toddler who has quadriplegic cerebral palsy. The jump will be held on 30 June. Harry Charlesworth, aged two, suffered severe brain damage due to a traumatic labour and birth. As a result, Harry has spastic quadriplegic cerebral palsy plus other complicated health problems. His biggest…
Head of client services, Roz Chiro, breaks down the psychology of branding Define branding? Branding is a collection of activities which I’ve seen described as an art. It’s a cycle of aligning what you want people to think about your company or products with the reality. It’s about constantly managing perceptions and ensuring that the messages you put out about your brand are authentic and…
I love a boogie. Turn on a track and my feet start twitching of their own accord. So, when invited to a silent disco* recently, I couldn’t resist (they’re back on trend apparently!). And it didn't disappoint - I danced until my toes tingled and my Macarena moves ran dry. It was downright ridiculous and a heck of a lot of fun. But what really…
Now and again I get asked to work my magic. And I can’t lie, it’s not my favourite phrase. I guess to most people it might seem like creative ideas just drop in. Like perfectly-formed golden nuggets of genius. But as many of you’ll know, this illusive moment is usually a far cry from the everyday creative wrestle. You see, from a very young age,…
I’m a firm believer in H2H. Engagement. Experience. Social. Personalised...whatever buzzword you’ve stumbled across, no doubt you’ll have got the message, that no matter who you’re talking to, unless you think ‘human’ you’re likely to be lost in the noise. But what does this mean for the role of creativity? And what does it need to do to speak human? Recently, I was choosing a…
For this week’s blog, we get into the mind of Mr Creative himself to find out how it shapes his life and why we're lucky (most of the time) that he can't keep his opinions to himself... Define creativity? It is the ability to see connections and routes that were possibly not seen before. But it’s also a kind of blindness – you sometimes don’t…
“You learn more from failure than success” is a gem of wisdom bandied around often. And it’s apt in communications, where pushing the boundaries too far can be an occupational hazard when trying to create a stand-out campaign. But this blog is dedicated to the “You should have known better” moments; to the ideas so obscene and absurd that they ought to have been nixed…
For this week's blog, we discover how a Lego obsession led to a career as a senior artworker... What’s an artworker? As an artworker, I usually get a design concept from one of our talented creatives and drive it to completion. I work on the fonts, graphics, images, colours and general layouts and create the artwork based on this. I work so closely with creatives that sometimes…
