After listening to the Chancellor’s 2013 Budget – keeping an ear out for housing and government news in particular – our team is thrilled to hear about the government’s reinforced commitment to investing in the creative industries. A pledge of £5m each year over the next two years will be invested in the Creative Skillset’s Skills Investment Fund, a council whose remit covers media and…
The #ukhousing social media community has been very active lately around subject of social housing branding and messaging. Do people 'get' social housing? Is the sector communicating the right information in the right ways? Does social housing need to find a Richard Branson? From a social media standpoint, #ukhousing is making more impact than ever before. There are more people participating, increased numbers of influencers…
Gamification - using digital games to engage people and solve problems - is big news in marketing right now. Creative Bridge was pleased to be name-checked in the recent Marketing Week article 'Playing for points and staff attention', which highlights the benefits of engaging staff through training with gaming. Orbit Group, one of the country's largest housing groups, is a keen supporter of gamification. The…
We’re excited to announce that Creative Bridge is moving to its lovely new home on Friday 25 January. Our current offices will be closed on Friday 25 January and we will reopen for business at noon on Monday 28 January. Our new address and contact details will be: Bittesby House 4 Mere Lane Bittesby Nr Lutterworth Leicestershire LE17 4JH Tel. 01455 883 880 We will…
The future is digital, and you can't ignore the turtle in the room... Delegates at yesterday's #socmed12 event in Birmingham were invited to see how social and digital media technologies are changing, and the potential implications for UK housing professionals. The event, organised by the Chartered Institute of Housing and also sponsored by Orbit Group and our agency, was the second of its kind following a…
One of our agency account directors, Kerry James presented at the #vc4 conference last week on the topic of social media, reputation and brand impact. Copies of her slideshow are now available to download from the #vc4 Slideshare channel if you'd like to take a look...
Housing association branding may not be a hot topic for every UK marketing agency, but it's a subject that's very close to our hearts at Creative Bridge. So close, in fact, that our consultant Ian Hembrow spent time researching how housing brands evolved following the transfer of homes from local authorities over the last 20 years. Using Department of Communities and Local Government data, Ian looked at name…
