A ballot box legacy for #Housingday

How can we turn people’s inspiring stories from #Housingday into higher levels of turn-out and making housing a vote changer in future elections? Tenants who give their time and talents to help their communities; surviving on a breadline budget and countless individual stories of people achieving great things against the odds. Only a few hours into #Housingday and my Twitter feed is already full of…

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Six things to make housing sexy

As housing slips out of UK voters’ top ten concerns, senior consultant Ian Hembrow pinpoints six things to give it more public pulling power. It affects absolutely everyone and is the biggest investment and decision that most of us ever make. Yet a recent Ipsos MORI poll shows that housing has dropped from seventh to 11th in the list of what people think are the…

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Don’t watch that, watch this

Today’s digital age offers us a new freedom of speech … and more opportunities to win hearts and minds Fans of the acclaimed TV series Madmen, set in the 1960s heyday of advertising executives on New York’s Madison Avenue, will be familiar with its central character Don Draper and his talent for finding a way out of tight situations, both at and away from the…

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What’s hot at Creative Bridge

News from our HQ at Bittesby House and across our business – two weddings, two arrivals and an ice bucket. We’re thrilled to be working with new clients Circle Housing Merton Priory (regeneration) Phoenix Community Housing (corporate rebranding), Willmott Dixon (stakeholder communications) and BNP Paribas (digital game). We’re delighted to welcome two new colleagues: communications account director Jeremy Waterfield and design/digital account manager Jen Marscheider.…

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Lobbying for housing? Tell us and win!

Watch out for new rules on political lobbying if you’re trying to make housing a big election issue in your area. Win a day’s free Creative Bridge consultancy. With the next UK general election only eight months away, many housing providers, professional bodies and networks are busy engaging with national and local politicians and candidates to make the case for investment in affordable housing. But…

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Scrutiny at the crossroads

What are the lessons from the first five years and what's next for customer scrutineers? There’s been a lack of ambition and imagination about what forms scrutiny can take and what it can deliver. It seems like a long time ago since customer scrutiny was the big thing, championed by the now defunct Tenant Services Authority as a crucial part of co-regulation. Many housing providers initially…

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Why brands matter

When crazy examples of re-branding hit the headlines, it’s tempting to dismiss or feel sceptical about the dark arts of corporate identity. But never underestimate the power of a brand to make or break a business. Whether you like it or not, you and your organisation have a brand. It’s the kaleidoscope of how others see you and what they perceive about your values, standards,…

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The final fifth

To reach the people furthest away from online services, housing providers need to lead the way with some digital innovation, action and investment. About a fifth of UK households do not have any or regular and reliable access to the internet. Of these, almost 40 per cent live in social housing. Providing this ‘final fifth’ of the population with all the benefits of online services…

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Communicate to regenerate

With large-scale neighbourhood regeneration back in vogue, housing providers need to be right on top of their communications to get the best results. After years of being starved of funds and playing second fiddle to new development and stock condition, regeneration is back. Organisations are finding new ways to pay for and deliver the transformation of whole neighbourhoods. Communication plays a vital role in these…

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