Apparently, Steve Jobs said: “The only way to great work is to love what you do.”

Maybe I’m a fool, but taken at face value, I’m not sure I completely agree. You see, I think it’s a bit deeper than what you do that motivates…

I believe it all starts with purpose. If you want to get geeky about it, a clever man called Gregory Bateson essentially identified purpose as the top influencing factor in creating a change of behaviour. So, if your purpose is clear, your identity, values, skills etc. will all be impacted by this. That’s powerful.

So with that in mind, here’s my #mondaymotivation on how to love what you do.

1. Work out why you’re doing what you’re doing.

It could be a personal one. But, ideally, it’s one that aligns with what your business is trying to achieve. Remember the cleaner who worked at NASA? When asked what his job was by the President, he responded: “I’m helping put a man on the moon.” He got it. Did he like cleaning? Who knows. Was he great at it? No idea. But he knew what he was doing and I bet he did a pretty good job.

2. Work out what you do love.

It sounds simple, but when people ask me what I love to do, I don’t find it an easy question. I like a lot of things – but love? Feel passionate about? I think sometimes we live life at such a fast pace we’re not always sure.

So if you do know, and it’s not in your everyday, try to think of creative ways to approach what you do to build elements in. Love being outside? Implement walking meetings. Love socialising? Make sure you’re part of a team. Small changes can make a big difference. And if you don’t know what you love, dare to try something new, until you find the thing that makes you proud.

3. Make a choice.

I’m a great believer that if you make the effort to look, good can usually be found. It’s all about perspective. Maybe that piece of work is a bit more than you can chew. Maybe your colleagues are, on occasion, a little annoyingly loud if you have a task that requires concentration. Maybe you forgot your lunch. But the real challenge is how you respond to it. Some of my best work has come out of times where people have pushed me and challenged my comfort zones and I’m grateful for the result.

If you remember nothing else, remember, love the purpose: the doing is just the journey.

P.S. In relation to the previously mentioned Steve Jobs quote, apparently he also said “I never said that was enough.” So he was probably right after all.

Val Hassall

About Val Hassall

Brand and messaging strategist with more than 15 years' experience of building and growing brands. Specialising in personal profiling for housing leaders to support corporate positioning and business growth. She also works with Creative Bridge colleagues in the creation of messaging frameworks to underpin the marketing of commercial brands and products.
Val’s passion: art.