How can you get a message across 60,000 times faster you ask? Easy: use pictures! In a world where Instagram is the quickest growing social media and marketing platform, that alone shows the power of pictures and videos.
Still not convinced? Here are some stats about the benefits of using imagery in your marketing and social media posts:
- Tweets with images receive 150% more retweets than tweets without a picture
- Facebook posts with images see 2.3 times more engagement than those without images
- There were more than 500 million Instagram users in June 2016. A year on there is nearly 700 million users of the image based app.
In our current age of technology, it’s no secret that people have become impatient. Getting information quickly and easily is the top priority and when people don’t get what they want in seconds it frustrates and ultimately results in us giving up and moving on – to somewhere that will give us what we’re looking for without the delay.
Some researchers believe that a human’s attention span is around eight seconds. If this is true, then it really shows that every second counts when it comes to getting your message across.
Speak less, say more!