Truck-Lite - Design, Digital




  • Engineering, manufacturing & safety


  • Design
  • Digital

Truck-Lite is an industry-leading supplier of vehicle lights to the haulage, construction, agriculture, marine, transport and military sectors. The company is at the cutting edge of safety and innovation, including the world’s first lifetime LED lights for commercial vehicles. Truck-Lite appointed us to create an attention-grabbing animation about their products at an international automotive fair in Hanover, Germany.

Truck-Lite wanted to engage delegates with details about the prototype for a new sort of lamp, and to stand out against their main competitor.

We developed and showed a 90-second animation using 2D vector-based drawings to showcase the product in near photo-realistic quality. To encourage interest and future sales, the animation drew attention to the new lights’ revolutionary design, safety and cost benefits.