Orbit Housing - Branding, PR & communications


Orbit Housing


  • Housing & property


  • Branding
  • PR & communications

Orbit is one of the UK’s largest housing organisations, owning and managing 37,000 homes and serving around 100,000 customers across Midlands, East, South East and parts of London. The group is committed to building communities and making profit for a purpose. Strong partnerships and stakeholder relationships are vital to the business’ success, so they’ve asked us to carry out perception and reputation surveys every year since 2011.

Five annual stakeholder surveys and counting

Orbit is an organisation that’s not afraid to challenge and is always keen to set the pace for new thinking, innovation and challenge to established practice. Our first survey in 2011 set a baseline to measure the group’s progress in realising new opportunities and initiatives.

As an organisation with ambitions to grow and move into new geographical areas, Orbit needed an absolute understanding of what existing and potential partners thought. Completing the original survey was part of the group’s business transformation project at
a time of unprecedented change in the housing industry.

Feedback from the annual surveys has directly shaped Orbit’s future business direction and positioning as a thought leader and influencer.

“Creative Bridge really understand our sector, so they can draw in views and other intelligence about
changes and trends. The surveys are rigorous, independent and tell it how it is. But we don’t just get good
insight and a value for money survey, we’ve also got a strong and informed critical friend who helps us
decide what to do next. Creative Bridge’s work has really focused our approach and helped us to
develop a much more sophisticated style of stakeholder management.”

Boris Worrall, Executive Director Futures, Orbit

With five annual surveys already under our belt, we’ve had intensive, one-to-one conversations with more than 110 partners and opinion formers, to give Orbit high-grade, reliable intelligence to shape its thinking and priorities.

As Orbit has grown and become more diverse, our survey methodology has also developed and become more sophisticated. This sort of mutual learning and joint working is one of the hallmarks of our approach to client relationships.