Leger Holidays - Digital

Client:

Leger Holidays

Sector:

  • Other

Services:

  • Digital

Leger Holidays makes it easy for its customers to experience Europe on great-value fully escorted coach holidays - from short breaks to Grand Explorers, Festive breaks, Battlefield tours and See it Live! breaks featuring prestigious horse races, amazing stage shows and sporting events. To promote Leger’s See it Live! collection the company commissioned us to make a film of the Belgian Formula 1 Grand Prix break, capturing the thrill and excitement of an adrenalin-pumping race weekend.

Working with a professional media presenter, we scripted and filmed the Grand Prix over a full weekend, featuring interviews with Leger Holiday customers and shooting the action from multiple locations.

The finished film is part of Leger Holiday’s online marketing and is also used on its coaches to cross-sell holidays to existing customers.

A film like this involves lots of editing and post-production. We created the film so different segments could be used separately, as well as the full feature.

At a rather more sedate pace, we’ve since made further short films to promote Leger’s coach tours to Italy, Spain and France.

Proving that pictures tell a thousand words, the company say that short online films like these are a vital part of creating the holiday feel good factor to convert enquiries into sales.

“Being a holiday company we realise that video content on our website and on social media is very
important. It is great to bring the destinations we visit to life to give customers a true feel of what they
can expect on a Leger holiday. It was a pleasure to work with Creative Bridge which is a professional,
organised and focused team. The finished product has nicely enhanced our video collection, many of
which Creative Bridge have assisted us with.”

Huw Williams, Marketing Director, Leger Holidays