emh group - PR & communications

Sector: Housing & property Client: emh group Services: PR & communications

emh group’s in-depth perception surveys

In a competitive, highly-regulated industry where partnerships are paramount, what stakeholders think and say about registered housing providers really counts. This is why midlands-based emh group commissioned us to carry out in-depth perception surveys in 2016 and 2018. The results show an organisation that’s growing, improving and using this strategic feedback to positive, practical effect.


“We do this because we want to improve our relationships with stakeholders. If the quality of partnerships is strong, that helps us better deliver our business objectives. Our board members and staff all take a very keen interest because it’s a reflection of what they do, whether that’s making strategic decisions or delivering day-to-day services.”

Chan Kataria, Group chief executive

For the 2018 exercise, we spoke to 43 senior people from local authorities, funders, the regional business community, trade organisations and other partners – posing penetrating questions to get honest, warts-and-all views about how they see and rate emh group. Interviewees were willing to take part in the structured phone discussions, which revealed consistent progress across the business since 2016. As an independent, honest broker, we were able to get insightful opinions from big-hitting influencers to guide the next stage of the group’s development.

After completing and transcribing the interviews, we analysed the responses to provide detailed, anonymised feedback and recommendations in a comprehensive written document and presentation to the board. We were pleased to report back on how partners recognise the group’s clear focus on customers and communities, and its values-driven commitment to meeting housing needs and providing high-quality care.

Most impressive from our point of view was the tangible evidence of how emh group had used the 2016 survey results to help transform its business – boosting housebuilding capacity, diversifying its activities and continuing to expand care and support services at a time when many peers have stepped back from this sort of provision.

We’ve carried out similar, wide-ranging stakeholder perception surveys for around 40 public and private sector clients, but emh group stand out as an organisation that really understands the importance of this sort of business intelligence and acts on it.