ARHM - Branding, Design, Digital, Marketing, PR & communications

ARHM rebrand

The Association of Retirement Housing Managers (ARHM) asked us to re-brand and re-position the organisation. Our strategic and creative teams helped move the brand forwards while maintaining its history and positive brand associations. We devised a new logo and associated tone of voice and visual language that was used across a website, marketing materials and launch event.

Evolution in branding

The Association of Retirement Housing Managers (ARHM) asked us to help re-position it as a forward-thinking organisation that is committed to improving standards in retirement housing. It wanted to maximise awareness of its work and new Code of Practice, with a view to growing membership.
Our in-house branding team revisited the company’s brand values and tone of voice, devising a new ‘brand wheel’ to articulate ARHM’s ethos and the way in which it should be communicating.

The result was an improved logo and a new strapline that was then applied across a refreshed website, brochure and other documents.
Meanwhile, our events team helped organise, host and publicise an event to launch the new code that was attended by many sector specialists.

www.arhm.org

Brand launch event