Alstom - Design, Digital




  • Engineering, manufacturing & safety


  • Design
  • Digital

Alstom is a global engineering company at the cutting-edge of rail, power and electricity transmission technologies. The company works from more than 30 locations across the country and employs around 6,500 people. Its products and systems are behind a third of all UK rail journeys, half of the UK’s power stations and new environment-friendly tidal turbines. Our work with them spans digital and design services for exhibitions, producing interactive staff training tools and creative campaign design.

Bringing the future of renewable energy to life with animations & augmented reality

For Renewables UK, Alstom commissioned us and our sister exhibition company Nimlok to create an innovative, attention-grabbing contemporary stand, incorporating a range of engaging, digital tools. As a new client, we sat down with Alstom to make sure we fully understood their market, background and business goals. Having done this, we came up with an exhibition package that included:

  • Augmented reality triggers built into the stand, which when visitors hovered their tablet or smartphone nearby, burst to life with immersive animations and videos about different aspects of generating, storing and delivering renewable energy
  • A branded, touch-screen kiosk for viewers to browse relevant videos and e-brochures
  • An automated ‘mail-to’ function for delegates to send themselves customised e-brochures direct from the stand.

The Renewables UK stand took Alstom into new exhibition territory – blending an interactive, digital experience with tried and tested stand construction. The display seamlessly integrated Alstom’s separate sectors into a single brand, with the ability to showcase their products via large-format graphics and electronic media.

“The stand not only looked incredibly slick, but was also fun and interactive. I really enjoyed working

with such a professional group of people – a great experience with a very successful outcome.”

Anna Lachowski, UK Communications Manager, Alstom

interactive animation

We also supported Alstom with its annual rail safety awareness training programme. Featuring characters ‘Bob the Bolt’ and ‘Torque-it Trevor’, we developed an interactive training support tool to assist in training staff by showing typical maintenance scenarios. It featured multiple choice questions and stop points to encourage discussion and interaction. The game was launched at Alstom’s international, annual rail safety awareness day and received positive feedback from key partners across the industry.

design for print

Following the success of the exhibition stand and training game, we recently helped Alstom to promote engineering careers at an event in London’s Waterloo station. Our work included writing, designing and producing a Metro-style newspaper, postcards, flags and luggage tags to grab the attention of busy commuters. The event alone generated more than 400 enquiries.