After listening to the Chancellor’s 2013 Budget – keeping an ear out for housing and government news in particular – our team is thrilled to hear about the government’s reinforced commitment to investing in the creative industries.
A pledge of £5m each year over the next two years will be invested in the Creative Skillset’s Skills Investment Fund, a council whose remit covers media and digital industries.
A further £15m will be allocated to the Technology Strategy Board which will lead the design and launch of a competition inviting bids from consortia to support digital content production.
Exciting times ahead and a welcome boost to the marketing and communications sector, helping to encourage young people into a viable and supported profession at the same time as ensuring a wealth of internationally recognised talent is available in the future.
With the challenges faced by print media, we hope the investment into publishing will help the industry in its quest to develop complementary online offerings which shine the light on the true value of the written word.
Having listened to BBC Radio 4’s Today programme pre-budget reporting, it’s also clear that the creative industry investment will further support regional hubs across the UK, driving economic growth outside London.
Focusing on the Nottingham’s Creative Quarter, the programme highlighted the moves by cities around the country to establish a clear reputation for creativity with profiling comparative to business districts.
In this it feels as if creativity and industry is returning to its roots. The entrepreneurial drive reminds me of eighteenth century Birmingham, when expert craftsmen who produced buttons, buckles, and watches working from tiny workshops were pushed to innovate and evolve as a result of healthy competition.
Training and apprenticeships were vital then as they are now, and I for one hope the government’s investment in creative skills will make the mark it hopes on this burgeoning industry.