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Brand audit tool

For a brand to truly support your long-term goals, it must evolve in line with your business objectives and the ever-changing needs of your customers. If your brand hasn’t been refreshed in a while, and you’ve introduced new services, welcomed new leadership, or updated your corporate plan, it’s worth asking: is your brand still aligned and effective?

Welcome to your brand audit tool

Cognitive dissonance is the discomfort felt when your brain attempts to hold two conflicting ideas or feelings. So when a brand doesnā€™t align with a customerā€™s experience, or a new designer joins and canā€™t see how the messaging reflects new ambitions or behaviours, or perhaps a new MP comes across your website, they might not name or consciously recognise the feeling...but it will be felt.

Everyone makes split-second judgements on everything they see or hear based on how they feel about it, and we all then backfill those decisions with logic. So, avoid the hidden ā€˜ickā€™ and take this short assessment to see how your brand is faring and if it might be time for a deeper brand audit...itā€™s tailored for housing providers, charities and local authorities, but will also support any commercial venture.

To Our fuller offer looks like this diagram; but first, this initial simple tool will give you an immediate headline sense check of your own gut brand feel. For free.

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