Welcome Sarah Parsons – our new Executive Director

Sarah’s appointment brings to the team 40 years’ plus of working in healthcare and health and justice settings. As a qualified nurse, business development expert and strategic health leader, her experience of addressing health inequality and measuring social value, brings a new offer to clients.

Her appointment reflects our recent rebrand and desire – as a first-person change, culture and communications agency – to make change for social good. Aside from her role at Creative Bridge, Sarah also volunteers at a local prison and as a fundraiser and speaker with Compassion UK, a charity dedicated to releasing children from poverty.

Michelle Hallmark, managing director at Creative Bridge, said: “We had some incredible candidates for this important role, and I’d like to acknowledge their skills and time. Thank you.

“That on the day following her interview, Sarah and I were coincidentally both launching ourselves off different buildings in the name of charitable causes was a sign of a strong personal values fit. Her energy and passion for housing and health aligns closely with Creative Bridge’s mission, and it feels a great space to be able to offer clients a rounded health understanding, as well as exceptional project management, service and impact evaluation and communications.

“It’s a joy to curate a team who have such different backgrounds and skills, but a shared aim of making measurable change for social good.”

Sarah added: “I’ve been a huge fan of Creative Bridge for years, so I’m over the moon to join Michelle and the team. It’s clear that our values and beliefs are a perfect match, and I can’t wait to be part of such an amazing culture. I’m ready to dive in, meet everyone, and help us bring our unique perspective to even more clients.”

Find out more about Sarah and our growing team here.